Privacy Policy

At Value Cellars we respect the privacy of all our customers and business contacts, and are committed to safeguarding the personal information which you provide us.

Our Privacy Policy outlines how we will handle personal information about you. As we collect personal information online through (our website), this Privacy Policy also outlines our approach to online privacy issues (see below).

1.  Collection of your Personal Information

1.1  When you visit our website you do not have to tell us who you are, or reveal any personally identifiable information to us. Unless you specifically agree to tell us, we will ever know who you are, and you are able to interact with our websites in a relatively anonymous way.

1.2  Personally identifiable information is defined as any specific data that could disclose you as an individual, such as your name, address, telephone number, billing and shipping information, credit card information or e-mail address.

1.3  When you visit our websites our servers automatically record basic information about your usage, such as the type of internet browser and operating system you are using,  the date, time and duration of your visit and the pages you viewed. This information is anonymous and does not identify you as an individual, nor will we combine it with information that does identify you as an individual. This information is collected and analysed to provide us with a greater understanding of how you use our websites.

1.4  Where necessary we collect personally identifiable information on certain areas of our websites, for example, if you register on a forum, enter a competition or subscribe to an e-mail newsletter. The personally identifiable information collected may consist of a username or unique user ID and contact information, such as your name, email address, mailing address, telephone and fax numbers.

1.5  You may have the opportunity to make purchases on our websites, in which case we would need to collect your order information, credit card details and delivery instructions in order to facilitate payment and shipment.

1.6   From time to time we may invite you to answer survey questions and provide certain demographic information, such as your age, sex, income bracket, country of access, and location of connection, (e.g., home or work). Your response to these types of surveys is entirely voluntary and you should feel no obligation to participate.

2. Our Use of Cookies

2.1    At times we may use a feature of your browser (called a “cookie”) to automatically assign you a unique user ID or a session ID. A cookie, by itself, cannot be used to find            out your identity, it merely identifies your computer to our servers when you visit our websites.

2.2    We will not combine your user ID or session ID with information that  does identify you as an individual. You may, at any time, set your browser to allow, notify you or refuse   altogether the use of cookies.

3. Use and Disclosure of Personal Information

3.1    In general, the information we collect is used for our own analysis aimed at improving our products and services. We use personally identifiable information to fulfil your requests or orders for specific services or products.

3.2    We may also use personally identifiable information to perform other functions including, demographic analysis of site usage (who is visiting our websites and what they are interested in), customising advertising and content seen by our users, and improving our marketing and promotional efforts.

3.3    We will not intentionally disclose any personally identifiable information and we do not  sell, trade or rent such information to third parties (such as advertisers or  telemarketers).
Any personally identifiable information you provide will only be provided to third  parties if:

  • You consent to such a disclosure
  • We are compelled or authorised to do so by law
  • We reasonably believe there is a threat to someone’s life or health
  • Our website or business is sold to, or merged with another entity


4. Security and Quality of Personal Information

4.1    Any information you provide to us is stored and held under generally accepted  standards of technology and operational security in order to protect your personally  identifiable information from loss, misuse, alteration, or destruction.

4.2    Only authorised personnel are provided access to personally identifiable information and these personnel are required to treat this information as confidential.

4.3    Despite these precautions, we cannot guarantee absolutely that any and all  unauthorised access to your personally identifiable information will be prevented.


5. Access and Correction

5.1    If you would like to access, correct, update or de-activate any information you have  submitted, please send a request to

5.2    We will modify or de-activate any information that could be used to identify you as  soon as practicable after your request, unless we are required or authorised by law not   to do so. Once de-activated your data will not be accessible, however, due to system  backups to various types of data storage media, your data may in some circumstances remain on these types of data storage media.


6. Links to Other Websites

6.1    Our website provides links to other third party websites outside our network and immediate control. We do not accept any responsibility for their activities, and we  advise you to examine the terms and conditions of using their websites before  disclosing any information to them.


This Privacy Statement has been created with reference to the guidelines set out by the Office of the Federal Privacy Commissioner, Australia. For more information visit: